rachel's cheap little sister

Favorite trend emerging out of the faltering economy: more designers partnering with big chains to provide great clothing to frugal fans.

{WWD}

The newest designer to jump on the bandwagon (joining Christian Siriano, Matthew Williamson, the myriad designers for Target, etc.) is Rachel Roy.

The eponymous line - a Macy's exclusive hitting stores in August - is a vast departure from the elegance of Roy's fall '09 RTW, featuring loud patterns and pops of color. But she promises WWD, "It has the same designer sensibility," and thankfully, a far more attractive price tag.