rachel's cheap little sister

Favorite trend emerging out of the faltering economy: more designers partnering with big chains to provide great clothing to frugal fans.

{WWD}

The newest designer to jump on the bandwagon (joining Christian Siriano, Matthew Williamson, the myriad designers for Target, etc.) is Rachel Roy.

The eponymous line - a Macy's exclusive hitting stores in August - is a vast departure from the elegance of Roy's fall '09 RTW, featuring loud patterns and pops of color. But she promises WWD, "It has the same designer sensibility," and thankfully, a far more attractive price tag.

1 comments:

April 18, 2009 at 12:48 PM McSass said...

I love this brilliant idea. I really like McQ at Target.

I resisted the Twilight Saga at first too. I'm really glad I caved. I think I will have to reread New Moon right before the movie opens in Nov.