q&a with ayuk and adaora

Make way for London-based label Ayuk and Adaora.

Founded by Tanja Ayuk and Christine Allinson in 2009, the pair sought to create a line that exhibited their passion and dedication in creating affordable, handmade, luxury clothing that combines great craftsmanship with unique design.

In their latest fall/winter collection, structured jackets and statement dresses dominate - featuring the perfect balance of sharp tailoring and feminine flair.

I spoke with Christine about A&A. Here is what she had to say:

How did you two get started in the fashion industry?
We found that we loved fashion and being creative from a very early age. We trained in various design disciplines and found fashion to be the best way to express our creativity.

What made you leap into starting your own label together?
We share the same passion and determination to produce affordable designer clothing for women. To make clothes women could treasure for a lifetime.

The very first thing you designed/made?
Our first collection was inspired by nature and we worked with feathers and leathers. We do not follow trends so it is wonderful to have complete creative freedom.

Do you have a specific girl you are designing for? What's she like?
Our girls are strong minded and independent, they don’t follow trends and wear what they want and what they feel comfortable in. That is why in each of our collections we include one off piece so our customers have the opportunity to buy something completely unique to them, like the beautiful Warrior waistcoat.

What inspired you in your latest collection?
Our inspiration came from geometric shapes and structural forms. We produced strong designs that were so unique that they can be worn season after season and look incredible.

Favorite piece you have in store?
It is very hard to choose a favourite piece from our AW10 collection! Palette in Islington is stocking specially selected and one off pieces from September - a favourite there has to be The Goliath Dress in rust, a real showstopper.

How would you describe your personal style?
Our styles change every season but what remains constant is the fact that what we choose to wear has to be exquisitely made. All the pieces from our collections are cut so beautifully, that although the design may be complex, the garment is comfortable to wear. We’ll be wearing the velvet Stalagmite Jacket to death this season!

Any plans to expand on your line?
Ayuk & Adaora is currently being stocked in boutiques in London and New York. We have some exciting new projects coming up. We are looking at plans to expand but we want to do this without jeopardising the quality of our clothes.

Thanks Christine! 

xo

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